Harness the power of the people
As the economy continues to slide and fear and uncertainty mountsin the market place. It’s become even more important to make sure that our clients precious design and advertising dollars are being used effectively.
As designers, we would ofter rather leave the client contact to the account service team, but in today changing landscape, many medium to large business are opting to bypass the account service level all together in exchange for direct contact with knowledgeable, current and innovative creatives.
The writing has been on the wall for years now. Maybe I’m behind the times is stating it at this late time, but the pendulum has swung. No longer can the skills of the designer/art director lie exclusively in the print world. Yes, I know, HELLO! Sure I’m over stating the obvious, but it’s more important now then ever to leverage the power of the web and get it working for our clients. It’s essential that today’s creative individuals become intimate with all the creative and marketing possibilities available online.
We live in a global marketplace were social networking sites like Facebook have now reached, and surpassed the 150,000,000 member mark. If it were it’s own country, it would be 8th in the world in size after Bangladesh. An mind blowing thought, yes? A captive, online audience, all with six degrees of separation.
Sounds like a perfect opportunity to me.
Check back soon. I promise I’ll expand on this.
Jason Dauphinee
