Brand building in a recession
This video presentation by Richard Murray has some amazing insights into the impact that design has on the building of a brand. The presentation explores how varying elements of design can increase the success of a product or service. The key with any piece of design or advertising is to distinguish itself from the rest of the market or it’s competition. What makes me unique? We live in a society of intelligent consumers where simply hiding behind the equity in a brand name or logo no longer holds their attention.
Brand building in a recession: Richard Murray from D&AD on Vimeo.
